Strategic thinking：
    Hongxiang Holding Group adhering to the "building a beautiful home."、Create extraordinary dreams" corporate mission，"Specialization" has been developed、Branding、"Scaled" development strategy，Pay full attention to market risk，Focus on building core expertise，Pursue sustained and stable growth" as the Group's long-term goal。
    A brand strategy based on specialization is fundamental，The brand of Hongxiang Holding Group is the core content of the long-term strategic development plan，Pay attention to brand strategy，Continuously accumulate brand value。Be specialized and strong，The fundamental purpose of establishing an excellent brand is to promote the large-scale development of enterprises，At the same time, large-scale development will integrate huge resource advantages，Highly optimized operational efficiency，Reduce operational risk。

Strategic positioning：
    Continue to stick to the construction industry、The real estate industry is the core main business，The cultural and sports industry is the highlight，Steady development of the commercial and trade service industry，Expand modern industry、Extend the financial investment industry。Adhere to one profession to be specialized、The field should be wide on the path of innovation and development。Promote the diversified and healthy development of enterprises，Strive to become a domestic industry leader，A nationally renowned enterprise。

Strategic planning：
    Take transformation and upgrading as the main line，Driven by innovation，Gather advantageous resources，Continue to strengthen the two main businesses of construction and real estate，Plan to cultivate strategic emerging industries。Implement science and technology to develop enterprises、Talent strengthening strategy，Continuously enhance comprehensive strength and core competitiveness。