2015February 3，A working meeting was held in the conference room on the tenth floor of Hongxiang Commercial Service Industry Fake Seat Group Company，The meeting reviewed and summarized the work of the trade and trade services industry in 2014，Fifteen years of work have been deployed。
    2014Years.，According to the overall deployment of the holding group、Arrangement，The commercial and trade service industry completed the joint-stock transformation of the company，After nearly half a year of finding out the family background、Liquidation of assets and verification of capital、Fruitful work such as pre-audits，August 1, 2014 is the base date，New joint-stock companies were established in accordance with the law：Hongxiang Shopping Center Co., Ltd，At the joint-stock system transformation work conference held on November 5，A shareholders' meeting composed of key management personnel was established，The selection resulted in the Board of Directors、Supervisory board，The General Manager was hired、Deputy General Manager，Company in a new form、A new look enters normal operation；
    14Years.，The commercial and trade service industry continued to carry out transformation, upgrading and adjustment，Around the core of economic efficiency，Will the benefits be good or bad、Profit is the only criterion for project trade-offs，Revitalize the real estate resources in the commercial and trade city，Aiming at the impact of e-commerce on physical commerce and the constraints of hardware integrity，Try to introduce experiential consumption items，Through unremitting efforts for nearly half a year，Overcome some external resistance and difficulties，The sports and leisure hall and office area on the third floor totaling 2,700 O were transformed into a mass-sold KTV with more than 70 boxes，After more than half a year of careful renovation，It officially opened on May 23；Half，After many negotiations，On the second floor of the Trade City, shoes and clothing were introduced、Accessories-based theme mall "Hongxiang Fashion"，After nearly half a year of renovation，Opens its doors in late September，Completed the overall transformation of the second floor of the commercial and trade city，presently，The operating conditions of the mall、Sales performance is steadily rising；
    Chang'an Hongxiang Life Plaza Supermarket is the company's largest single direct store，Move owners in the face of competitors、adjust、Expansion、After renovation，Competitive pressure formed by its advantages in terms of operating area and traditional shopping habits，Adapt to local conditions、The principle of exploiting strengths and avoiding weaknesses，In refined operations、Efforts have been made in dislocation management and service，It has achieved good results in improving sales performance and social benefits；
    End，According to the unified deployment of group companies，Docking with Hongxiang Asset Management Company，Successfully completed the transfer of the operation and management rights of Hongxiang Trade City。
High-tech Computer City, a subsidiary of Hongxiang Market Development Company, faced the difficulties of renting out shops brought about by the online shopping boom，and taking countermeasures，By discounting the rent of shops，A series of measures such as giving away advertising light boxes，Make all shops rent smoothly。meantime，Invest a lot of advertising，Increased market sentiment。Xieqiao Business Center actively promotes the overall image of the market，Improve office conditions and real-time networking of business and industry；Major adjustments and transformations to the internal market layout and facilities，The market boom has a new look，It attracted sporadic business owners on the old street in the north，It also laid a good foundation for the year-end shop rental。At the same time, it is broadcast before the year-end rent、Banners advertise the Xie Qiao Business Center，Increase market awareness，Actively created a "provincial civilized demonstration market" and achieved success。
    2014Years.，The two companies belonging to Hongxiang Commercial and Trade Service Industry were rated as the 11th session of Jiaxing City、The 12th Consumer Trustworthy Unit of Haining City，And won the praise of the municipal industry and commerce and other relevant departments，The spiritual civilization construction of the company's operation and management continues to be improved。
    2015Years.，In the face of the rapid development of Haining's physical business，The impact of e-commerce on the retail industry and hardware constraints such as its own real estate and property conditions，Hongxiang commercial and trade service industry will take the shareholding system transformation as an opportunity，Make full use of the intangible assets and reputation created over more than ten years，to adapt，Explore new ways，Survive in the cracks、Seek development，Operationally，First of all, it is necessary to consolidate the existing positions，Do everything possible to ensure that the store does not decrease、sale、Benefits have grown。Chang'an Supermarket，To take advantage of hardware、district、There are still certain advantages in sales，Implement a dislocation business strategy，Leverage strengths and avoid weaknesses，The product positioning is inclined to mid-to-high-end，Focus on product quality and service quality，Marketing model、Promotional methods、There should be new highlights in the work of group buying，"Intensive farming"，Strive to maintain a leading position in sales and efficiency，Ensure that the share of retail sales in Chang'an does not decline。The chain department should do a good job in store management，Reverse the current loss of building materials city stores，Under the premise that the conditions are ripe，Develop at least one or two supermarket chains throughout the year，Including franchise stores；Second, we must work hard to find new economic growth points，Break new ground，Strive to make breakthroughs in exploring new business formats；The high-tech computer city will complete the overall relocation in the first half of the year，Strive to spend the least amount of relocation costs，Get the most bang for your buck。
    Administratively，Implement the responsibility system for business management goals at all levels，Grading of business departments for sale、profit、Cost control is a quantitative assessment index，Item creation、safe、Different types of management responsibility systems with hygiene and on-site management as target management indicators，Establish incentive mechanisms for rewards and punishments，Achieve efficiency in sales expansion、Open source and throttling，Everyone picks the burden，The purpose of the brain；Management is in the adjustment、straighten out、On the basis of the implementation of the division of labor，Sign and implement the target management responsibility system，Highlight the concept of second-line service for first-line service，Through the implementation of accountability，Enable all employees to perform their duties within the scope of their respective responsibilities and rights，Do what you can，So as to improve the level of management or work ability；It better reflects the work and reward and laziness，So as to better improve work motivation。