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Organizational structure

The vein of business - organizational structure
High quality comes from high efficiency，High efficiency comes from high management

Reasonable organization is the basis of the healthy development of enterprises。Hongxiang Holding Group is based on the construction of corporate culture，A new enterprise group under the rules of a new business civilization。Has been the pursuit of hard work，Cast today Hongxiang Holding Group to build、Real estate as the core industry and diversified business pattern。Hongxiang Holdings Group promotes the system、A standardized management model，Robust、Fast development strategy，highly efficient、Professional strategic implementation guarantee system。Plan management is the engine under the breakdown of strategic objectives，Based on full budget management，The ISO system process is standard，Performance management is the driving force，Information management as a platform，Economic benefits are at the core。In today's increasingly regulated business operations，Hongxiang Holdings is driven by innovation，We will strive to build our core competitiveness。

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Development goals

Strategic thinking：
    Hongxiang Holding Group adhering to the "building a beautiful home."、Create extraordinary dreams" corporate mission，"Specialization" has been developed、Branding、"Scaled" development strategy，Pay full attention to market risk，Focus on building core expertise，Pursue sustained and stable growth" as the Group's long-term goal。
    A brand strategy based on specialization is fundamental，The brand of Hongxiang Holding Group is the core content of the long-term strategic development plan，Pay attention to brand strategy，Continuously accumulate brand value。Be specialized and strong，The fundamental purpose of establishing an excellent brand is to promote the large-scale development of enterprises，At the same time, large-scale development will integrate huge resource advantages，Highly optimized operational efficiency，Reduce operational risk。

Strategic positioning：
    Continue to stick to the construction industry、The real estate industry is the core main business，The cultural and sports industry is the highlight，Steady development of the commercial and trade service industry，Expand modern industry、Extend the financial investment industry。Adhere to one profession to be specialized、The field should be wide on the path of innovation and development。Promote the diversified and healthy development of enterprises，Strive to become a domestic industry leader，A nationally renowned enterprise。

Strategic planning：
    Take transformation and upgrading as the main line，Driven by innovation，Gather advantageous resources，Continue to strengthen the two main businesses of construction and real estate，Plan to cultivate strategic emerging industries。Implement science and technology to develop enterprises、Talent strengthening strategy，Continuously enhance comprehensive strength and core competitiveness。

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Group honors

Glory and dreams，Cut thorns all the way。Hongxiang Holding Group has always adhered to the "building a better home to create extraordinary dreams" corporate mission，Thirty-five years，Along the way accompanied by flowers and applause，For the cause of urban construction and unremitting struggle。Each time the honor is awarded to Hongxiang's forward line added infinite power，It is also a great voyage that Hongxiang people dream of realizing continuously。In front of a string of fruits，Hongxiang people break waves again and again，Go ahead。

Thirty-five years，Group has won the country's most growth of the top 100 enterprises、Top 500 private enterprises in China、National Construction Tax 500、National outstanding construction enterprises、National Model Workers' Home、The national system trade union work advanced collective、National System Union Worker Pioneer、Zhejiang Civilization Unit、A well-known trademark of Zhejiang Province、Zhejiang Province well-known business、Zhejiang Province, "shou contract re-credit unit"、Zhejiang Province's harmonious relations lead the demonstration enterprises、Consumers in Zhejiang Province trust units、Zhejiang Province's advanced construction enterprises、Zhejiang Province enterprise credit AAA unit、Zhejiang Province quality service double integrity unit。Won the National Silver Award for Quality Engineering、Zhejiang Construction Qianjiang Cup、Jiangxi Province high-quality engineering azalea cup，Xinjiang Autonomous Region Tianshan Cup and other awards more than 200。Enterprise comprehensive strength has always been maintained in the same industry advanced level，For six consecutive years in Jiaxing five counties (cities) in the two districts in the leading position。

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Corporate culture

   Hongxiang Group is constantly adapting to strategic and environmental changes，Dynamic evolution，Create a first opportunity，Build the "Hung Xiang" brand。Actively promote Hongxiang brand building，Improve management innovation，Show the strong brand strength of Hongxiang Group。Years.，Hongxiang's brand foundation and cultural connotation are positioned in a stable position、cohesion、Promising.，Create a balanced development、Focus on quality、A sustainable way of running your business。Create excellent corporate culture and brand heritage。

Corporate Mission：

    The creator of a quality of life in the city

Entrepreneurial spirit：

    concentric："We are of the same mind、The goal is the same、Acting together with one heart"。Only "concentric"，The combined forces formed can be unbreakable、It's been a long time coming；Only "concentric"，In order to unite the hearts of the people、Gather the power of Hongxiang；Adhere to the equal emphasis on giving full play to Hongxiang's advantages and consolidating consensus，The true meaning of hongxiang's whole staff，Only in this way can we better demonstrate the unity of Hongxiang and the party and the government。

    Sincere：Honesty-based、Faith is the foundation。Sincerity is the most basic ethical code of an enterprise，It is the value requirement of the enterprise to deal with internal and external relations，It is also the enterprise that maintains sustainable development、The cornerstone of evergreen business。Sincerity is the basic requirement of the Employee Code of Conduct。Enterprises should conscientiously perform their contracts in operation、Honesty and trustworthiness、Promises must be kept、Words and deeds、Word，Establish a good social image and professional image。

    confidence：The GreatEst Thing of the Ancients，There is no such thing as a supernatural talent，There will also be perseverance。Hongxiang firmly believes that value produces confidence，Faith creates enthusiasm，Enthusiasm provides a strong impetus for the development of Hongxiang。

    Love：Chinese culture is about people、Harmonious coexistence between society and the environment。The growth of the enterprise is inseparable from the support and attention of employees and all sectors of society，People-oriented、Harmonious nature、Gratitude and reward is a tradition of the Chinese nation。Caring for employees and vulnerable groups，Fulfilling social responsibilities，Practice public welfare，Become a persistence，A norm。

    perseverance："Constant"，Kuya，Those who have perseverance without permanent production，Only a soldier can do it。Little strokes fell great oaks，Not by its power，Rather, it is because of its tenacity、Perseverance。

Corporate Vision：

    Create a first-class enterprise casting a hundred years of Hongxiang

Corporate Values：

    Matilda Lixin：Matilda is fundamental，It is the value orientation of corporate ethics。Lixin is the driving force，It is the source of enterprise vitality。No one can stand without faith，No virtue is not long，Virtue is the soul of the enterprise。Mingde is the lofty realm that Hongxiang people are committed to pursuing，It is a strong cornerstone of corporate success。

    Inclusion goes beyond：Inclusion is the premise and foundation，Transcendence is the direction and the goal。Hongxiang Holding Group with open thinking、Broad-mindedness maximizes the coordination of stakeholder relationships，Form an indestructible community of interests、A community of destiny and a spiritual community。Stand at a new historical starting point，Transcendence has become the main theme of enterprise development。The Group will continue to surpass the industry，Transcend the differences，Transcend geography，Go beyond yourself，Transcend in inclusion，Achieve excellence in transcendence。

Principles of corporate organization：

    Both ability and political integrity, meritocracy

    Ken officer Can do practical things and get things done

    Cultivate and select talents in practice

Corporate Governance Policy：

    People-oriented democratic centralism

    Rely on internal forces With the help of external forces

    Trust employees Rely on employees

Trace the origins of culture Cast the foundation of business operations

    Contemporary Confucian culture with "integrity"、"Middle"、"Benevolence"、"The Man"、"Win-win" business philosophy，We are building a new business philosophy，Is the basis of the development of the enterprise long-term prosperity，The same is said of Hongxiang's corporate management。

    Adhere to the people-oriented，Respect for human development。Always adhering to the "people-oriented、Mutual Respect" management philosophy，The pursuit of self-transcendent innovation ability and innovative spirit promotes the continuous maturity of Hongxiang Holding Group and the professionalism of the team。Proposed "work as the basis of happiness."，Take colleagues as happy partners，Create as a source of happiness，Hongxiang as a happy home" of the "happy work" concept。With collective wisdom and strength, a firm cornerstone of development has been constructed，So that the value of employees in the company's value continues to create new highs in the process of realization，Realize the perfect combination of personal value and company value。

Management philosophy：People-oriented，Mutual respect。 

Team building：Focus on the organic combination of management and teamwork，A high-quality management team composed of old, middle-aged and young echelons，Combined experience and advanced management concepts，Balances passion and rationality，It is conducive to the comprehensive optimization and scientific implementation of decision-making。

Scientific and technological innovation：Take the lead in the industry to comprehensively implement information management，Improve management efficiency，Savings in management costs，Provide customers with the fastest、Most accurate、The most intimate service。

Quality control：Hongxiang Holding Group brings together all kinds of professionals to monitor the entire engineering operation process，To ensure that the quality of products and services meet customer requirements，It ensures that the product quality and service of Hongxiang Holding Group has always been at the highest level。

Educational literacy：Adopt applicable principles，Easier then harder、Pass on the band、A combination of training and practical training，Comprehensively improve the quality of enterprise employees。

Support public interest charities，Let love continue

    Carrying a lot of warmth，There are many wishes，Let love hold up the dream of hope。Let the desolation be all over the green。Hongxiang is growing at the same time，Never forget to think about the source of drinking water，Multi-way and multi-channel giving back to society。Years.，The Group has been enthusiastically supporting various public welfare undertakings，Actively carry out relief to disaster-stricken areas、Participate in education and poverty alleviation in the western region、Paired students、Respect for the elderly and help the disabled、Charitable donations、Building bridges and roads and other social welfare undertakings，For example, vigorously support the construction of new rural areas、Five-water co-governance、Local innovation and health、Afforestation, etc，Donated to build "Haining Hongxiang Yushui Hope Primary School"，And set up the Haining Charity Federation title medical assistance fund、Xieqiao Town Fertility Care Fund、KTC Love Fund、Hongxiang Education Growth Fund、Hongxiang Lane Tide Children Care Fund, etc。According to incomplete statistics，At present, the Group has donated more than 26 million yuan to charity。